# Nuon AI > Nuon AI builds real-time AI price optimisation software for insurance providers. Its reinforcement learning engine helps insurers win more business on price comparison websites and keep it — across motor, home, pet, travel, life and SME/business insurance. Headquartered in the UK, Nuon AI works with insurers and MGAs globally. ## Main pages - [Home](https://www.nuon.ai/): Overview of the Nuon AI live pricing platform, key results, how it works, and client testimonials. - [Case Studies](https://www.nuon.ai/case-studies): Real-world results from insurance providers using Nuon AI, including a 0.2% profit increase for a UK travel insurer and a 0.8% sales uplift for a UK motor insurer. - [About](https://www.nuon.ai/about): The team behind Nuon AI's pricing engine — background, mission and expertise. - [Contact](https://www.nuon.ai/contact): Get in touch with the Nuon AI team. - [Book a Discovery Call](https://www.nuon.ai/book-a-call): Schedule a call to discuss pricing challenges and how live AI optimisation can help compete on aggregators. ## Legal - [Privacy Policy](https://www.nuon.ai/privacy-policy): Nuon AI Ltd's privacy and data protection policy (UK GDPR compliant). - [Terms & Policies](https://www.nuon.ai/terms): Security, AI usage, and other policy documents. ## Key facts - Product: Live price optimisation SaaS for insurance providers - Approach: Reinforcement learning; prices update continuously in response to real market signals - Lines supported: Motor, Home, Pet, Travel, Life, SME/Business - Clients include: The AA, Johnson & Johnson, RightSure, GoShorty, Rothwell & Towler - Awards: Recognised for Technology & Innovation in Insurance - LinkedIn: https://www.linkedin.com/company/nuon-ai/